Without a brand capable of competing on a national stage, you can’t seize the fabulous market opportunity that exists. We incorporate your firm’s name into a consumer brand that will set you apart from competitors. [private]
You need a brand that means something to consumers. Not a brand that reflects how you view your firm but a clear exposition of the benefits you will deliver for your clients.
The Simplify the Law concept has been developed by non-lawyers for non-lawyers and there’s a world of difference between it and the meaningless names and bald claims that the legal industry has so far come up with for new companies and services. Designed by Evident in conjunction with ThinkFarm (the strategic consultants behind brands such as The O2, Yo! Sushi and Virgin Radio) it captures in three simple words the stand your firm is taking on behalf of its clients.
When you take a franchise from Evident, you commit to your clients that you will Simplify the Law, that you will be faster, clearer and more efficient than the competition. The brand concept is all about your firm and what it will do for its clients. Your firm’s name remains centre stage.
Your commitment to Simplify the Law, to make legal services fast, efficient and clear, shouts out that your firm will not conform to the stereotype of uncommunicative solicitors slowing the process down, working inefficiently and adding to the complexity. As a Simplify the Law firm, you are promising the difference that research by the Legal Services Consumer Panel evidences people are crying out for. Who wouldn’t want the law to be simplified?
The visual identity of the brand concept – how it looks – is absolutely focused upon and been tested to appeal to the ABC1 demographic that are the biggest purchasers of legal services. The logos and associated language create and develop brand values of fast, efficient and clear that communicate the benefits clients get when they choose you over the competition.
As a Simplify the Law franchisee, those are benefits that are exclusively available from you to clients within your region. To see the full brand concept and brand identity for your firm, click here to arrange a meeting with us. [/private]