Pre-conceptions of cost prevent businesses from seeking the advice of lawyers. We say more generosity is the answer… Once a business has used a law firm its propensity to seek advice again significantly increases. So law firm growth strategies have to tackle the perceptions that prevent businesses from approaching them in the first place. Online strategies that give prospects the chance to solve a problem they have without putting the barrier of cost in their way will ultimately generate new business for law firms.
See our new whitepaper: Generosity strategies for winning new legal business.